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To make a possitive difference, and do no harm.
- Exist to make a positive difference to peoples (customers, workers, public) lives and reduce harm. Make a positive local difference.
- Be Sustainable
- Profit is measured in terms of: Personal, Social and Nature. Finance is a means not an end.
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Workers are key.
- Work life balance: Money as an aid to giving workers a good standard of living, and continuing to make a positive difference. Be efficient, to increase profit and reduce workload.
- Reward workers not just with money, but also: time off, training, personal projects, etc.
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Strive for excellence in everything we do.
- Produce excellent products: Be the leader in your field. Continue to improve.
- Remember you are your own customer: Don’t cut corners, you will suffer later, and you will harm you customers.